一、举实例
思维短路，举实例！提出一个观点，举实例！提出一个方案，举实例！而且者也是我们揭示一个观点最好的方式，任何情况下，只要我们无法继续文章，不管三七二十一，尽管举例子！
in order to attract more customers, advertisers have adopted every possible stimulative factor in making ads, such as sound, light, colours, cartoon films and human performance. for instance, to advertise a certain food, advertisers will ask an actor or actress to sit at a table and devour the seemingly delicious food while they fime him or her.
更多句型：
to take … as an example, one example is…, another example is…, for example
二、做比较
方法：写完一个要点，比较与之相似的；又写完一个要点，再比较与之相反的；
世界上没有同样的指纹，没有相同的树叶，文章亦同，只有通过比较，你才会发现二者的相同点（through comparison）和不同点（through contrast）。下面是一些短语：
相似的比较：
in comparison, likewise, similarly, in the same manner