stand alone on a black stage and conjure up a “magical” or “incredible” new electronic gadget in front of an awed crowd, were the performances of a master showman. all computers do is fetch and shuffle numbers, he once explained, but do it fast enough and “the results appear to be magic”. he spent his life packaging that magic into elegantly designed, easy to use products.

　　he had been among the first, back in the 1970s, to see the potential that lay in the idea of selling computers to ordinary people. in those days of green-on-black displays, when floppy discs were still floppy, the notion that computers might soon become ubiquitous seemed fanciful. but mr jobs was one of a handful of pioneers who saw what was coming. crucially, he also had an unusual knack for looking at computers from the outside, as a user, not just from the inside, as an engineer—something he attributed to the experiences of his wayward youth.

　　mr j

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