key feature of the macintosh, the pioneering mouse-driven, graphical computer that apple launched in 1984. with its windows, icons and menus, it was sold as “the computer for the rest of us”. having made a fortune from apple’s initial success, mr jobs expected to sell “zillions” of his new machines. but the mac was not the mass-market success mr jobs had hoped for, and he was ousted from apple by its board.

　　yet this apparently disastrous turn of events turned out to be a blessing: “the best thing that could have ever happened to me”, mr jobs later called it. he co-founded a new firm, pixar, which specialised in computer graphics, and next, another computer-maker. his remarkable second act began in 1996 when apple, having lost its way, acquired next, and mr jobs returned to put its technology at the heart of a new range of apple products. and the rest is history: apple launched the imac, the ipod, the iphone and the ipad, and (brie

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